Modifly is looking for a creative and analytical full-time Paid Advertising Specialist to join our team with experience and passion for performance marketing and digital marketing strategy. You will execute campaign strategies, funnel builds and ongoing optimizations within the ads platforms, manage client budgets, and work on account analysis & reporting to contribute to strategy. This role will own their own accounts in addition to directly supporting the director of paid advertising. Additionally, you will have the opportunity to collaborate with our in house creative team putting your personal touch on clients ads, & account management team to formulate strategic action plans for each client.

The ideal Paid Advertising Specialist candidate is creatively-minded and performance-driven, a strong collaborator, and an all-around figure-it-out-er. Applicants should have an understanding of paid search and social advertising, e-commerce/DTC marketing, a creative awareness of the social media advertising field, and an aptitude for analyzing data and identifying performance trends. Past experience in developing marketing creative (e.g. authoring or overseeing marketing copy or visuals) and working directly with Google Advertising platforms, Facebook Ads Manager, and Pinterest is a plus.

As a part of our team, this individual will have the opportunity to learn firsthand how to leverage performance analytics for long-term client growth, develop innovative content for social media markets, and grow their skills in a fun and fast-paced agency environment.

RESPONSIBILTIES

• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
• Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible through owned channels
• Improve upon paid search and social media processes and innovation of new strategies and techniques.
• Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)
• Own strategy and execution channels for each of your clients in an effort to hit or surpass client goals
• Communicate effectively with your team and the clients, staying accountable, highlighting wins and losses.
• Manage Google and Social advertising campaigns including building campaigns from scratch, optimizing and making daily adjustments as necessary.
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients.
• Ability to craft strategy based on client goals and troubleshoot dips in performance to make recommended pivots
• Understanding of basic marketing funnel and where each channel plays role
• Build and sustain rapport with multiple clients
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline

• Collaborate with the creative team to brainstorm content and ads, drawing on client needs and input, as needed
• Translate technical concepts into actionable, tactical, and strategic action plans
• Develop growth of junior team members through delegation, training, and coaching
• Develop higher level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
• Other applicable or related duties as assigned

ADDITIONAL INFORMATION

• San Diego, Austin and remote options available
• Position: Full-time
• Benefits available include: Healthcare plan & 401K

ABOUT MODIFLY

Who and Where We Are: We are a diverse team of creatives, strategists, media buyers and other miscellaneous collaborators spread out all over the United States with a shared goal.‍

What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.‍

How Long We’ve Been Doing It:  We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.‍

How We Do It:  We start by listening, learning and collecting information. Next, we build out a  customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.‍

Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.