Modifly is looking for a creative and analytical full-time Paid Advertising Specialist to join our team with experience and passion for performance marketing and digital marketing strategy. You will execute campaign strategies, funnel builds and ongoing optimizations within the ads platforms, manage client budgets, and work on account analysis & reporting to contribute to strategy. This role will own their own accounts in addition to directly supporting the director of paid advertising. Additionally, you will have the opportunity to collaborate with our in house creative team putting your personal touch on clients ads, & account management team to formulate strategic action plans for each client.
The ideal Paid Advertising Specialist candidate is creatively-minded and performance-driven, a strong collaborator, and an all-around figure-it-out-er. Applicants should have an understanding of paid search and social advertising, e-commerce/DTC marketing, a creative awareness of the social media advertising field, and an aptitude for analyzing data and identifying performance trends. Past experience in developing marketing creative (e.g. authoring or overseeing marketing copy or visuals) and working directly with Google Advertising platforms, Facebook Ads Manager, and Pinterest is a plus.
As a part of our team, this individual will have the opportunity to learn firsthand how to leverage performance analytics for long-term client growth, develop innovative content for social media markets, and grow their skills in a fun and fast-paced agency environment.
Who and Where We Are: We are a diverse team of creatives, strategists, media buyers and other miscellaneous collaborators spread out all over the United States with a shared goal.
What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.
How Long We’ve Been Doing It: We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.
How We Do It: We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.
Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.