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Custom watches require custom solutions.

Challenge (Purify)

 

Original Grain is a custom wood watch company out of San Diego, California that lives and thrives through their focus. "At Original Grain, every timepiece is born with a backstory. Inspired by their Pacific Northwest roots - and trusting their instincts to trail blaze - brothers Ryan and Andrew Beltran set forth on a mission in 2013: Create an entirely unique timepiece out of wood and steel. The seamless fusion of all-natural, sustainable hardwoods and stainless steel proved to be an instant and enduring smash, both on Kickstarter and in the wild, but it was the bold stroke to use reclaimed wood - wood with a story - that redefined what one should expect from a watch.” 

 

Modifly and Original Grain connected through mutual clients and both found that Modifly was just the company Original Grain needed to work with on their Instagram strategy, following, and engagement. With the help of Modware, we set out to work with Original Grain to do exactly that. 

Solution (Clarify)

The solutions we created were data driven and formed by creating competitor comparisons within the watch industry, and analyzing those companies to see what was working for them. Once we finalized a new strategy, having Original Grain implement it with their in-house teams and collaborating with Modifly working with them was our next step. 

Results (Amplify)

Three months after we started the new strategy, Original Grains Instagram took off! We saw a total of 36,492 new followers, with no paid promotion or influencers, engagement increased 1.3% on average, and we saw an average of 204% more clicks to the site. 

204%

MORE CLICKS

TO THE SITE

36,492

MORE FOLLOWERS

IN 4 MONTHS

1.3%

ENGAGEMENT INCREASE

PER POST