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SOLUTION

CHALLENGE

In late 2018, Sock Problems and Modifly began working together on creating an engaged and sales focused community to drive new customers to the Sock Problems site. The main challenge we saw was that Sock Problems was not being socialized enough and needed more weekly viewers on the pages.

From this challenge, the Modifly team created a strategy that was focused on determining who the target audience is with Modware™, creating a new message for all advertisements and began amplifying the Sock Problems social media page to attract new audience members.

Socking problems starts with socking one of your own

Sock Problems social media has grown to over 15,000 followers in less than 3 months. We now have a new, clear message as to how this product is more than just socks, it is “Socking Problems.” Therefore, all of our advertising campaigns are now creating a higher conversion, and relevancy score to this audience.

RESULT

15K

NEW AND ENGAGED

INSTAGRAM FOLLOWERS

+4.5M

INFLUENCER IMPRESSIONS OVER TWO MONTHS

254%

INCREASE IN WEEKLY ENGAGEMENT