Socking a real-world problem

Overview

Sock Problems, a sock company/brand, created a line of socks that are partnered with charitable foundations. When you buy one pair of socks, 25% of the proceeds are donated to their matching cause. Sock Problems came to Modifly needing external help with all social media, and influencer management.

This product is more than just socks, it is ‘Socking Problems’

4.5 Million Influencer Generated Impressions

We wanted to showcase Sock Problems the same way they are seen in person, bright, fun, and filled with care. This idea was developed under their tagline of  “care, wear, share”. So we partnered with over 45 influencers on Instagram in addition to managing Sock Problems Instagram.

10,000+

Followers in less than
3 months

2.41%

Engagement